This transcription uses the following symbols for typographical features in the source document: _text_ represents italicised text; =text= bold face text, ^{text} superscript text, ~text~ spaced-out text, and ^text^ blackletter text. Small capitals have been replaced by all capitals. TO THE RIGHT HONOURABLE THOMAS MILNER GIBSON, IN HUMBLE RECOGNITION OF THE IMPORTANT SERVICES HE HAS RENDERED TO THE CAUSE OF _ADVERTISING,_ AS WELL AS TO JOURNALISM GENERALLY, ^This Book^ IS RESPECTFULLY DEDICATED, BY HIS OBEDIENT SERVANT, THE AUTHOR.…
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